Street Cart Rentals Logo Design

GO RANCHERO is a San Diego based company that rents out street legal carts. The idea for this logo was to keep this ‘retro on wheels’ while staying modern and fun. The logo was designed with stacked, custom letters connecting the two ‘O’s with retro linework doubling as a representation of a street. The brand evolved by incorporating California icons that then formed a pattern to be used on swag. See the brand at work on the website here.