The Importance of Branding

Basecamp is every tool you need for “in-tents” brand design! It is a brand to help brands, completely made up to show the importance of this aspect of design. This guide shows the basics of a brand and how all the pieces work together.

Your brand is the base and identity of your organization or product, and your camp is what surrounds that brand. Without the right camping tools, it can be tricky to make it all work together. When looking at your brand, make sure you have the right gear to make the most of your time at camp! The thing is, each little piece is super important.